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The Garlic Farm

Langbridge Bus.Park, Newchurch, Sandown, PO36 0NP

Tel: +44(0) 1983 865378

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The Garlic Farm is a multi-award-winning speciality food brand sold in premium fine food establishments across the UK. Their export range of over 50 products is all batch-produced in England to specific recipes that celebrate the flavour of garlic in both subtle and sublime ways.

The third-generation family business is a diversified farm in a beautiful rural location on the Isle of Wight, off the south coast of England. 250,000 visitors are welcomed to the premises each year to eat at the garlic-themed restaurant, tour the land on foot and in tractor-trailer rides, learn more about garlic and even stay in the converted cottages and luxury glamping yurts.

The farm has been featured regularly on British and European television, with viewing figure on to the many millions.
In 2017 the farm’s director was invited to compete in one of the most hotly contested challenges within the UK artisan food industry and after a shortlisted pitch process, won Ocado’s national supplier award!

Maximising revenue per square foot is critical for all retailers, particularly the smaller independents. The Garlic Farm on the Isle of Wight have a clear specialism and focus squarely on, yes, you guessed it, garlic - the heart of all flavour. This concentration captures the imagination and interest of consumers and the revenue results they achieve are incredibly strong.

“Product quality and presentation are critical for the speciality food sector but it is uniqueness that really grabs the attention of customers and supports repeat buys” says Barnes Edwards, director.

A clear identity is key for any successful product brand and this is especially important in the increasingly crowded artisan food market. People want ‘best in category’ and being the specialists in garlic has been the work of over 50 years for the family business on the Isle of Wight. The Garlic Farm produce and procure a huge variety of high quality garlic and garlic inspired product including pickles, chutney and condiments.

Their quest for flavour is probably best expressed by their unparalleled mayonnaise range, which is simply glorious!



 

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