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Vimto® is a unique mixed fruit juice drink blended with
a secret recipe of herbs and spices delivering a
wonderful flavour sensation. The distinct blend of herbs
and spices still remains a secret to this day.
Vimto® was created in 1908 in Manchester, England, by
John Noel Nichols (1883 - 1966) and has since enjoyed
over 100 years of success, celebrating its centenary in
2008. The brand was first developed as a tonic with
health giving qualities originally selling under the
name Vim Tonic (a health tonic that gives vim and
vigour), and was later shortened to Vimto®. Since then
Vimto® has enjoyed great success overseas and expanded
its worldwide distribution into 70+ countries gaining a
considerable market share in the Middle East, Far East
and Africa.
Vimto® is available in a variety of flavours and formats
from carbonate to still to cordial, in bottles, cans and
tetra packs, Vimto® still has the same great taste all
over the world.
Vimto® International is a division on Nichols plc.
Nichols plc is a highly focused soft drinks business.
Its brand portfolio in the UK includes Vimto, Sunkist,
Panda and Levi Roots. The group has a leading market
position in both stills and carbonated drinks categories
and also in the soft drinks dispense market, where its
brands include Cabana, Ben Shaws and Dayla. Nichols plc
has been recognised within the industry with numerous
awards. These include awards for its successful
marketing campaigns, International trading and company
practices.
Vimto® International uses two business models. We export
goods that are produced in the UK and Europe to multiple
destinations across the globe. Export products can be
viewed on our website www.vimtointernational.com. The
licensing model allows Vimto products to be manufactured
in the local market. Concentrate (flavour) is supplied
direct from the UK and rigorous quality checks ensure
only the highest standard of product goes to market.
Vimto International provides technical assistance and
support throughout the start up phase to ensure all
Vimto products meet the global standards of taste and
quality.
Vimto is known and respected as an international brand
and the licensee benefits from direct association. Vimto
International invests heavily in the brand through
marketing support initiatives providing assistance for
in market campaigns and producing point of sale
material. This can include posters, ceiling mobiles,
shelf strips, stickers and wobblers. Bespoke artworks
are also created for specific marketing activities.
Vimto® International also produces promotional
merchandise for licensees to distribute to customers.
Previous promotional material has included keyrings,
t-shirts, baseball caps, watches, footballs, bottle
openers, pens and glasses.
Vimto International strives to increase the brand
presence internationally as we aim to build a
sustainable international brand. We understand that
local knowledge is key to success and rely on building
strong, long term and mutually beneficial partnerships
in all markets. For more information please get in touch
with us. You can also go directly to our website to see
where Vimto® is sold and in what format.
Nichols plc also has the Sunkist brand licence for the
UK and most of Africa. Sunkist is owned by a
co-operative in the USA and is the top selling orange
soda. Launching in 1977, Sunkist didn’t just want to
just be a soft drinks range, they wanted to be a way of
life; a relaxed attitude where you can ‘escape the
mundane and go somewhere Sunkist’. Today, Sunkist is
still helping people relax all over the world with its
expanded range, which comes in a variety of flavours
including Orange, Lemon, Tropical, Summer Fruits, Orange
and Passion Fruit and Tropical. For more information on
our Sunkist products, please get in touch with us or go
to the website
www.sunkist.co.uk
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