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The Garlic Farm is a
multi-award-winning speciality food brand sold in
premium fine food establishments across the UK. Their
export range of over 50 products is all batch-produced
in England to specific recipes that celebrate the
flavour of garlic in both subtle and sublime ways.
The third-generation family business is a
diversified farm in a beautiful rural location on the
Isle of Wight, off the south coast of England. 250,000
visitors are welcomed to the premises each year to eat
at the garlic-themed restaurant, tour the land on foot
and in tractor-trailer rides, learn more about garlic
and even stay in the converted cottages and luxury
glamping yurts.
The farm has been featured
regularly on British and European television, with
viewing figure on to the many millions.
In 2017 the
farm’s director was invited to compete in one of the
most hotly contested challenges within the UK artisan
food industry and after a shortlisted pitch process, won
Ocado’s national supplier award!
Maximising
revenue per square foot is critical for all retailers,
particularly the smaller independents. The Garlic Farm
on the Isle of Wight have a clear specialism and focus
squarely on, yes, you guessed it, garlic - the heart of
all flavour. This concentration captures the imagination
and interest of consumers and the revenue results they
achieve are incredibly strong.
“Product quality
and presentation are critical for the speciality food
sector but it is uniqueness that really grabs the
attention of customers and supports repeat buys” says
Barnes Edwards, director.
A clear identity is
key for any successful product brand and this is
especially important in the increasingly crowded artisan
food market. People want ‘best in category’ and being
the specialists in garlic has been the work of over 50
years for the family business on the Isle of Wight. The
Garlic Farm produce and procure a huge variety of high
quality garlic and garlic inspired product including
pickles, chutney and condiments.
Their quest for
flavour is probably best expressed by their unparalleled
mayonnaise range, which is simply glorious!
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