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Currently, the Vimto® brand is worth £56m and is
experiencing year on year growth; twice as fast as what
the total soft drinks market is experiencing. Vimto® is
a highly regarded brand built on trust, quality,
heritage and understanding of the consumers needs. This
is why Vimto® can be found in 1 in 5 UK households.
Vimto’s® confectionary range alone commands a retail
sales value of £15m and is also experiencing strong
growth year on year.
The Vimto® flavour was created in 1908 in Manchester,
England, by John Noel Nichols (1883 - 1966) as a drink
and has since enjoyed over 100 years of success,
celebrating its centenary in 2008. Vimto® is primarily a
range of drinks that includes ready to drink, cordial
and carbonated variations and is sold in over 70
countries. Vimto® International has responsibility for
the licensing, manufacture, distribution and promotion
of Vimto® branded products worldwide.
Vimto® International is a division of Nichols plc.
Nichols plc is a highly focused soft drinks business.
Its brand portfolio in the UK includes Vimto®, Weight
Watchers, Sunkist, Panda and Levi Roots. The group has a
leading market position in both stills and carbonated
drinks categories and also in the soft drinks dispense
market, where its brands include Cabana, Ben Shaws and
Dayla. Nichols plc has been recognised within the
industry with numerous awards. These include awards for
its successful marketing campaigns, International
trading and company practices.
Vimto® has fast become a popular choice due to its
unique flavour. Fruit juice (Grape, Raspberry and
Blackcurrant) is blended with a secret recipe of herbs
and spices to deliver a wonderful taste sensation. This
distinct blend of herbs and spices still remains a
secret to this day.
We pride ourselves in only using the finest ingredients,
always checking that taste and quality meet the highest
of standards. All products that carry the Vimto® name
have met the strict criteria to qualify to ensure the
Vimto® name is only present on the best of products.
Vimto® first entered the confectionary market in 2002
launching the Vimto® ice lolly. Following the success of
the ice lolly, Vimto® then launched a hard boiled lolly,
both of which are still enjoyed today. With today’s
consumer not only watching what they spend but also
becoming more health conscious, Vimto® offers a
confectionary snack suitable for everyone. Vimto® have
products that are made with real fruit juices and
contain no preservatives or artificial colours. There
are some products that are suitable for vegetarians and
all Vimto® confectionary products are gluten free. These
products are priced competitively within their category.
Vimto® International uses the export business model. We
export goods that are produced in the UK and Europe to
multiple destinations across the globe. We are able to
export our entire range of the Vimto® branded licensed
products. This includes the following;
- Vimto® Chewy Sweets
- Vimto® Tongue Ticklers
- Vimto® Bon-Bon Bags
- Vimto® Bon-Bon Jars
- Vimto® Lollipops
- Vimto® Ice Lollies
- Vimto® Rip Rolls
- Vimto® Boot Laces
- Vimto® Fruit Numbers
- Vimto® Fruit Rope
- Vimto® Fruit Hoops
- Vimto® Fruit Drops
- Vimto® Roller Licker
- Vimto® Candy Spray
- Vimto® Fruit Drops
The latest confectionary products launched are the Vimto®
Fruit Drops in packaging designed to replicate the Vimto®
soft drinks can. They contain a selection of 14
individually-wrapped fruit drops made with the Vimto®
flavour, real fruit juice and containing no artificial
colours or hydrogenated fats.
For more information on our branded licensed product
range, please get in touch through the email above.
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